Last year, she was nominated for a Latin Grammy Award for her collaboration with Argentine producer, Bizarrap on the song "BZRP Music Sessions #39." Her new album, VALEMADRE, will be released this year. In 2017 she received an MTV Video Music Award for Best Video with a Social Message. She started her musical career as a teenager and released her first album when she was 20. Her father and grandfather were mariachi singers, and Snow grew up singing in her grandfather's mariachi band. Snow Tha Product was born in California to Mexican immigrants. Snow was the perfect artist and songwriter for this, as her own story is inspiring." "Partnering with The SpringHill Company to bring these stories to life will empower those that need the energy to push forward in their day-to-day. "The most impactful hustle stories are like those of Gianna, Daniel, and David, who work hard to succeed, never forgetting their roots, while giving back to their communities," said Fabiola Torres, General Manager and Chief Marketing Officer of the Energy Category, PepsiCo. Buezo's Honduran father taught him that being an immigrant is a positive force, and that harnessing his family's immigrant spirit would spark his own creativity and ability to succeed.Born and raised in Colombia, Gonzalez is a star in the skateboarding community, winning one of the most prestigious awards in the sport, Thrasher's " Skater of the Year." He credits his parent's strong work ethic as the driving force behind his accomplishments.Originally from Oaxaca, Nino-Tapias's mother's passion for ensuring that their family could overcome challenging situations inspired her to go to medical school to help people who don't have the resources they need to care for their health.The music video, directed by David Camarena, shares family photos of each muse, showcasing their hustle journey and how the generation before empowered them to get to where they are today. "Cobrar" tells the story of how Snow and her generation are coming to collect the debt that is owed to their parents and previous generations and serves as an ode to the true rockstars of today. Her new song takes the form of a hip-hop-infused "corrido," a popular form of poetic songwriting that creates a narrative through a rhythmic ballad originating in Mexico. Snow Tha Product drew on her own experiences and the stories of her muses to write "Cobrar" and develop the music video concept. Available today on YouTube, the song and anthem film highlight the stories of three muses who embody Rockstar Energy's hustle spirit: Gianna Nino-Tapias, medical student and health activist Daniel Buezo, fashion designer and co-founder of streetwear upstart Kids of Immigrants and David Gonzalez, professional skateboarder and Rockstar Energy Drink athlete.
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